Come home to a business that scales without you.
We take marketing, outreach and lead gen off your plate, so the only job left is the one only you can do: delivering your expertise.
Welcome to the House.
Grab a coffee or a tea. This takes about three minutes.
Right now, you're not running a business. You're running 5 jobs at once.
Content, marketing, outreach, the backend. And the work you actually started this for gets whatever energy is left at the end of the day.
The one-woman show
Every day gets split between the work only you can do and the other jobs nobody warned you about: writing the content, running the ads, chasing the DMs, fixing the funnel, following up. Figuring it all out alone, at midnight, after the actual client work is done.
The empty calendar
Your calendar is quiet more often than it's full, and every empty week feels less like bad luck and more like proof this might not actually work.
The fear of investing
You know a real system would fix this. But you've watched money disappear into "marketing" before with nothing to show for it, and every part of you is bracing to get burned again.
Two things we don't do.
Being chronically online looks like a stiff neck and a pool noodle shaped spine from being glued to your phone all day. You can buy blue-light blocking glasses, or you can build a system that doesn't need you on your phone all day.
I never signed up to become an influencer when I became a founder, and I don't believe you should need to sell your soul to the algorithm for your business to be successful.
That's why I built House of Prins: for female founders that build empires, without needing to be on(line) 24/7. For those that actually want their business to give them more life and more time, as opposed to the opposite.
I did the 16-hour days too, waking up at 5am on the gym floor. But that brought me to rock bottom within 6 months.
Women aren't programmed to max out their work effort 30 days a month. And the beauty is, we don't have to. We simply need a system that still scales our business even when we need to take a week off.
That's why I honestly believe it's even more important for women to have a successful system that supports their business growth, as opposed to men.
From one-woman show to CEO.
We take marketing, outreach and lead gen completely off your plate, so the only job left is the one only you can do: delivering your expertise.
A calendar that fills itself.
Qualified, ready-to-buy calls land on your calendar automatically, whether you're working, resting or on a flight.
A business built to actually scale.
We're not just running your ads. We work like a growth partner inside your business, helping you build the offer, funnel and follow-up infrastructure so growing doesn't mean working harder.
Most agencies hand you a lead report and disappear. We work like co-founders, inside your business, not next to it.
Attract. Qualify. Convert.
Attract
Ad creative that stops the scroll and speaks straight to your ideal client's biggest pain point.
Qualify
PrinsQ filters every lead before it lands on your calendar, so you only talk to people who are ready to buy.
Convert
The Already-Sold Sequence and the Show-Up System mean the right people arrive warm, already sold and ready to say yes.
1Attract through ads.
Anna's funnel. 138 visits, 50 qualified leads (36.23% conversion), from $1,260 in ad spend.
2Qualify by landing page.
Leads go through a quiz funnel and qualify themselves. By the end we know whether she's the right fit for your offer, can afford it, and is a quality lead. It saves hours.
3Book in the calendar.
Qualified calls land on your calendar.
14 qualified booked calls, 5 clients closed (Anna).
4Nurture.
An email sequence with two paths: one for the people who booked, one for the people who haven't. Nothing gets wasted. That's the difference between a campaign, which ends, and a system, which compounds.
5Close on the call.
You show up. They arrive warm and already sold.
5 closed calls, $15,000 in revenue (Anna).
The hours you used to spend promoting go back into delivery, better results, higher prices and steady growth.
(Anna got back about 25 hours a week.)$1,260 in ad spend, $15,000 in revenue. 50 qualified leads, 14 qualified booked calls, 5 clients closed, an 11.9x return, about 25 hours a week handed back.
In a single month. 68% closing rate and a 14x return on ad spend (August 2025). From $3,500 to $5,000 a month to a $20,000 a month run rate.
In one month (July 2025), 7 weeks after going live.
In 6 months (about $120K USD, in her own words).
Across 25+ female founders: $3,243,125 in tracked client revenue on $790,190 in managed ad spend.
This is for you if
- You're a female founder with a creative business.
- You have a proven offer priced at €2,500 or more.
- You have room for more clients.
- You can put €100 a day into ads.
- You're based in Amsterdam or London.
- You want to scale without living online.
This is not for you if
- You don't have a proven offer yet.
- You want a one-month test (the system needs a full 90-day cycle).
- You don't want to commit to ad spend.
- You want to hand it off and never look at it again. You'll see everything, and we need creative approved within 48 hours.
Most agencies are all brand and no systems, or all systems and no brand. On your account you get both, run personally by the two people who built it, not an account manager, not a junior team.
We don't sell you leads. We install PrinsQ, a real pre-qualification system, so every call on your calendar is a real buyer, not a tire-kicker.
Working with House of Prins, and with Emma Prins specifically, was an absolute game changer for me, both creatively and professionally.CAROLINA PEREZ MORENO, LUMIKA PROJECT
Emma Winkler Prins
Co-Founder, Brand & StrategyBuilt five businesses of her own before this, from architecture to coaching. She's why your ads and funnel stand out as your brand, not a template.
Moritz Lauterbach
Co-Founder, Ads & SystemsScaled an e-commerce brand to €1.759M before turning to the marketing architecture behind service-based founders. He's why the system runs whether you're online or not.
Gianna
Growth ManagerWith a background in marketing and a company of her own, Gianna treats selling as applied human psychology rather than a script. She's why it feels like being understood, not being pitched.
Six months from now, you open your dashboard and see new qualified calls booked overnight, and you didn't lift a finger to get them. You work when you want, from wherever you want, on only the work you're actually great at, while the system runs whether you're on a call, on a beach or asleep. That's not a bigger to-do list. That's the freedom you started this business for, finally delivered.
We only take on a handful of new founders each quarter, because every account gets direct, hands-on involvement from Emma and Moritz personally. Onboarding starts within 72 hours of joining, and your system is live within 21 days.
Backed by a guarantee on qualified calls. We walk you through the exact terms on your coffee date.
Book a coffee date