The P.R.I.N.S Framework — Done For You

Ready to wake up to a calendar full of qualified clients?

Because that's exactly what happens when the right system is running underneath your business.

You built a real business. You have a proven offer. The problem was never you — it was the absence of a client acquisition system that works without you in it. We build and manage that system. Positioning, paid ads, funnels, email nurture, and full automation — every layer connected, installed, and running 24/7.

Book a Free Strategy Call

15.9×

ROAS — Anna, UK

€103k

6 months — Dominika

68%

Close rate — Nika

1.9mo

Avg. time to recoup

Emma and Moritz working together at House of Prins

15.9×

ROAS — Anna
Movement Coach, UK

€103k

Revenue — Dominika
6 months

5 in 48h

Clients — Ania
85% close rate

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The real problem

You're not stuck because you're not good enough.

You're stuck because no one ever taught you the one thing that actually grows a service business — a client acquisition system that works while you deliver for the clients you already have.

The referral rollercoaster

Fully booked one month. Chasing leads the next. Referrals come in waves you can't predict, control, or scale. You spend half your energy wondering where next month's clients are coming from instead of doing your best work for this month's.

The content treadmill

You post consistently. You show up. But the reach keeps shrinking and the enquiries that come are rarely from people who can pay your rates. You're working hard — for the algorithm, not your bank account.

Wrong leads, wasted calls

Some people do find you — but they're the wrong fit, wrong budget, not ready. Hours of conversations that go nowhere, because there's nothing qualifying who reaches you before they book.

You are the bottleneck

Every lead needs chasing. Every follow-up needs sending. Every no-show needs rescheduling. You built a business — but you're still running it like a one-person admin team. No machine. Just you, doing it all manually.

"The business you imagined when you started — consistent clients, premium rates, time to actually live your life — is still possible. It just needs the right infrastructure underneath it."

— Emma Winkler Prins, House of Prins

The solution

The P.R.I.N.S Framework™ — six pillars. one machine.

Not a campaign. Not a one-time funnel build. A complete client acquisition ecosystem — built for your specific offer, your audience, and managed by us every month so it gets stronger over time.

Every layer is connected. Positioning shapes the ads. Ads fill the funnel. The funnel qualifies the leads. Nurture converts the ones not ready yet. Automation runs the whole thing without your input. Six pillars. One outcome.

Positioning

The Obvious Choice

We sharpen your offer, message, and market angle until your ideal client reads it and thinks "this is exactly for me." Right positioning makes ads convert harder, calls close faster, and clients arrive pre-sold. Done before a single euro goes to ads.

→ Your offer becomes an easy yes

Reach

Qualified Eyes, Every Single Day

Three simultaneous Meta ad layers — cold acquisition, warm authority, and omnipresent retargeting. AI-assisted creative production means more hooks tested, winners scaled faster, and cost per qualified lead compounding downward every month the system runs.

→ New right-fit prospects entering daily

Influence

Cold Traffic to Pre-Sold

High-converting funnel pages built to convert — not inform. A qualification layer filters wrong-fit leads before they reach your calendar. By the time she books, she already trusts you. The call is a conversation, not a pitch.

→ Calls that close without pressure

Nurture

Zero Leads Lost

Not every lead is ready today. Without a nurture system, they disappear. With ours, they don't. Automated email sequences follow up, build trust, and bring leads back when they're ready — turning every prospect into a future asset rather than a missed opportunity.

→ Your pipeline compounds over time

Scale

Remove Yourself From Operations

CRM, Calendly, AI booking flows, post-call follow-up, onboarding triggers — every component connected and automated. Booking confirmations, reminders, lead routing. Your business runs as a machine. You show up to deliver — not to manage the pipeline.

→ Consistent revenue. Fewer hours.

Ongoing Management

We Run It. You Grow.

Every month we refresh creatives, optimise campaigns, sharpen funnels, manage email sequences, help with content ideas for ads and organic — and report on everything. You review the numbers. We make the moves. The system gets stronger every month.

→ Growth without guesswork

Watch before you book

See exactly how the system works.

In under 10 minutes, we walk you through every layer of the P.R.I.N.S Framework — how the ads feed the funnel, how the funnel qualifies the leads, and how the automation runs everything in the background while you deliver your work.

Book After Watching

Why positioning is the first thing we fix — before a single ad runs

How three simultaneous ad layers create the pre-sold prospect

How the funnel qualifies leads so only the right people reach you

How nurture and automation mean zero leads lost and zero manual input

Why Female Founders Choose House of Prins

We don't just run ads. We speak your clients' language.

Most paid ads agencies treat every service business the same. They copy-paste ad templates, hand you a VA, and call it "done for you." You get clicks. You don't get clients.

We built the P.R.I.N.S Framework specifically around the way female entrepreneurs work, sell, and build trust. Our positioning process goes deep into the psychology of your ideal client — so the messaging isn't just accurate, it's magnetic.

Emma spent years inside service businesses — in positioning, copywriting, and creative — before this became our only focus. That's not a talking point. That's why our close rates are what they are.

What our clients say

"Emma has a rare ability to cut through noise and get straight to the essence of a brand — bringing clarity, confidence, and perspective where things felt scattered. The result is a clearer brand, a more coherent system, and a way of marketing that still feels completely authentic."

— Owen Brouwer, Ornamentalist

What our clients say

"Working with House of Prins was a true game changer — both creatively and professionally. Emma combines deep professionalism with genuine care, helping you not only shape your offer and marketing, but understand who you are as a creative business owner."

— Carolina Perez Moreno, Artistic Director

Real results

They had the skill. The system was missing.

Every one of these businesses had a proven offer and a client acquisition problem. Here's exactly what changed when the P.R.I.N.S Framework went in.

Nika — Style & Confidence Coach

"Stuck at €3,500/month with no system. Exhausted, undercharging, wondering if the business would ever work."

€20,000/mo

From €3,500/month to €20,000 in 6 months. We overhauled her positioning, locked in her messaging, and installed the full P.R.I.N.S Framework. Within 8 weeks she hit her first €8k month and booked 10 premium clients.

14× ROAS68% close rate8 weeks to €8k

Style & Confidence Coaching

Anna — Movement Coach, UK

"Relying entirely on referrals. One good month, one quiet month. No way to predict or control it."

15.9× ROAS

£942 invested in ads. 14 booked calls. 5 deals closed. £15,000 in revenue. A 15.9× return on a single campaign — and the system keeps running every month without rebuilding from scratch.

£942 → £15k14 booked calls5 closed deals

Movement Coaching — United Kingdom

Flavia — Business Coach

"Going in circles at the same revenue month after month. No idea what was holding me back."

€18,822

In a single month. We repackaged her expertise, launched her Meta ad engine, and built her funnel. Four premium 1-on-1 clients and 18 low-ticket sales in one week — in just 7 weeks from system go-live.

€18,822 in month one4 premium clients7 weeks

Business Coaching

Ania — Service Provider

"Leads arrived randomly. I never knew who would book next or when. The uncertainty was exhausting."

5 in 48h

Five clients closed in 48 hours. 85% close rate. Leads arrived fully pre-sold by the funnel before the call even started. The system did the selling. The call was a formality.

85% close rate5 clients in 48 hoursPre-sold arrivals

Service Business

"I used to dread Monday mornings — not knowing where the week's work was coming from. Now I open my calendar and it's already full. I didn't touch a thing over the weekend."

— Client · 90 days after system install

1.9mo

Average time to recoup full investment

How we work together

We build the system. Then you decide what happens next.

Every client gets the same complete P.R.I.N.S system — built, tested, and live within 14 days. Once it's running, you choose: take full ownership, or let us keep running it for you month after month.

Option 01

Build & Hand Over

We build the complete system, train your team on every component, and hand over full ownership. You run it. Best for businesses with in-house capacity to manage and optimise monthly.

Full P.R.I.N.S system built and live in 14 days
2 × 90-minute training sessions with Emma & Moritz
Complete documentation — every component explained
30 days post-handover direct support
All assets, ad accounts, and lists belong to you
No ongoing commitment after the support window

Best for

"Businesses who want to own and run the system completely in-house."

Book a Strategy Call

Option 02 — Recommended

Build & Manage

We build the system and keep running it — month after month. Creatives refreshed, campaigns optimised, funnels sharpened. You focus on delivery. We handle everything that fills your pipeline.

Full ongoing campaign management — all 3 ad layers
Monthly AI-assisted creative scripting & editing
Continuous funnel, email & automation optimisation
Content ideas monthly — ads + organic (IG)
Direct access to Emma & Moritz — not an account manager
Bi-weekly strategy call — minimum 6-month commitment

Best for

"Businesses who want a permanently running, compounding pipeline — completely hands off."

Book a Strategy Call

Is this for you?

We choose our clients as carefully as you choose yours.

We are deliberately selective about who we work with — because your results are our reputation. Here's an honest look at who this is built for, and who would be better served elsewhere.

This is built for you if...

You have a service-based business doing €10k+ per month and want to scale significantly
You have a proven offer — at least one client has paid you and gotten a result
You're done with referrals as a strategy and want a predictable pipeline
You want to work with someone who deeply understands how to market to women
You can commit a minimum of €100/day in ad spend — your account, your control
You want to hand the acquisition system over entirely and focus on your work
You can commit to 6 months — because compounding results take time

This is not the right fit if...

You haven't validated your offer yet — no paying clients yet
You're below €10k/month — our coaching programme is the better starting point
You want to approve every creative before it goes live
You expect a full pipeline in two weeks without proper foundations
You're looking for the cheapest option — we are not the cheapest
You're not willing to show up for onboarding and strategy calls

The founders

We've been where you are. That's why the system works.

We didn't build the P.R.I.N.S Framework in theory. We built it from inside our own businesses — after discovering exactly what it costs to have a real skill and no reliable way to attract clients.

Emma Winkler Prins

Founder · Positioning · Creative Direction · Copywriting

Graduated TU Delft in architecture. Left at 22 to build her own business. Tried personal training, yoga, a design studio — and nearly suffocated working 16-hour days inside a business that was supposed to give her freedom.

Then she discovered paid ads and automation. Revenue quadrupled in 9 months. 122 leads in 28 days at €3.84 per lead. The system changed everything — and now it's the only thing House of Prins does. Emma leads positioning, messaging, creative direction, and client strategy for every engagement.

@emmawprins

Moritz Lauterbach

Co-Founder · Meta Ads · Funnels · Systems · Automation

10 years in international 5-star hospitality. First two businesses failed — which forced him to master the fundamentals most people skip: paid ads, funnels, email systems, conversion psychology, tracking and attribution.

The discipline paid off. His third business scaled an eCommerce brand to €1.8M in 18 months. Now he builds those exact acquisition machines for service businesses through House of Prins — handling all Meta ads, funnel architecture, email systems, and automation for every client.

@moritz.lauterbach

Our commitment to you

We are not in this for the short term. Neither should you be.

A permanent shift in how clients find you — not just a spike, but a compounding system — requires time. Ads improve. Funnels sharpen. Audiences warm. The system gets better every month it runs.

Which is why we require a minimum 6-month commitment from every client we work with. Not a lock-in. A shared agreement to do this properly.

Minimum Ad Spend€100/day — your account

Asset Ownership100% yours — always

Minimum Commitment6 months

After 6 months30 days written notice

System Live ByDay 14

InvestmentDiscussed on your strategy call

Ready to install the system?

Leadgen on autopilot. The missing piece your business needs.

Because the right clients are out there right now — they just can't find you yet.

Book a free 45-minute strategy call. We'll analyse where your business is currently leaking clients, show you exactly what the P.R.I.N.S Framework installs, and map the fastest route to a predictable pipeline.

Book Your Free Strategy Call

No pitch · No pressure · Investment discussed on your strategy call